privacy-policy
Desi Shelf Sort
Privacy Policy, Google AdMob Disclosure & Terms of Service
Effective Date: October 22, 2026 | Last Updated: October 22, 2026
1. Introduction
Welcome to Desi Shelf Sort ("the Game", "we", "our", or "us"). This Privacy Policy explains how information is handled when you install and play the Desi Shelf Sort mobile application on Android devices.
We respect your privacy and are committed to complying with the Google Play Developer Program Policies, Google AdMob Publisher Policies, GDPR, CCPA/CPRA, and applicable data protection laws.
2. Personal Data We Do Not Collect
Desi Shelf Sort does not require user registration, account creation, or sign-in. We do not directly collect, store, or transmit your name, email address, phone number, contacts, photos, camera feed, microphone audio, or precise GPS location on any external server operated by us.
3. Local On-Device Game Storage (SharedPreferences)
To save your game progress offline on your phone, the Game stores the following non-personal gameplay data locally on your device using Android SharedPreferences:
- Unlocked Level & High Score: Tracks your highest reached level and top score.
- Virtual Coin Wallet: Stores in-game coins earned by completing levels (starting balance of 200 coins).
- Booster Inventory: Stores remaining charges for Freeze (+15s), Auto-Match Triple, and Shuffle Shelves boosters.
- User Preferences: Stores Sound Effects (On/Off), Vibration/Haptics (On/Off), and your Ad Personalization consent choice.
4. Google AdMob & Advertising Disclosure
Desi Shelf Sort is a free-to-play game supported by advertisements provided by Google AdMob (Google Mobile Ads SDK). The Game integrates three types of ad placements:
- Banner Ads: Displayed in a dedicated dock at the bottom of the screen, separated from gameplay slots to prevent accidental clicks.
- Interstitial Ads: Full-screen ads shown only at natural breaks between levels (for example, after every 2 completed levels or when returning to the Main Menu after Game Over). Never shown during active countdown gameplay.
- Rewarded Video Ads (100% Optional): Only played when you voluntarily choose to watch an ad to receive a free booster charge (+1 Freeze, Auto-Match, or Shuffle) or a +30 seconds timer revival.
Information Collected by Google AdMob
To serve, measure, and prevent fraud in advertisements, the Google Mobile Ads SDK may automatically collect and process certain device and diagnostic identifiers, including:
- Google Advertising ID (AAID): A resettable, user-controllable identifier for advertising on Android.
- Approximate Location (IP-based): Coarse geographical region derived from your IP address to show relevant language and regional ads.
- App Interactions & Ad Performance Data: Ad views, clicks, and reward completion events.
- Device & Diagnostics Information: Device model, screen dimensions, OS version, crash logs, and performance metrics.
For complete details on how Google processes data from apps that use its advertising services, please review:
• Google Privacy Policy
• How Google uses information from sites or apps that use our services
5. Your Privacy Choices & Opt-Out of Personalized Ads
You have full control over whether you receive personalized or non-personalized advertisements:
-
In-App Ad Consent Toggle: Inside the game, tap About → AdMob & Privacy (or Privacy & Ads on the Main Menu) and switch "Personalized AdMob Ads" to OFF. When disabled, the app immediately appends the non-personalized ad request flag (
npa=1) to Google AdMob requests. - Android System Settings: You can also reset or delete your Advertising ID at any time on your Android device via Settings → Google → All Services → Ads → Delete advertising ID / Reset advertising ID.
6. Android Permissions Used
The Game requests only minimum, install-time permissions required for core gameplay and ad delivery:
| Permission | Purpose in Desi Shelf Sort |
|---|---|
android.permission.INTERNET |
Required by the Google AdMob SDK to request and display Banner, Interstitial, and Rewarded Video ads. |
android.permission.ACCESS_NETWORK_STATE |
Checks whether an internet connection is available before loading AdMob ads and falls back gracefully offline. |
android.permission.VIBRATE |
Provides gentle haptic feedback when selecting items, matching triples, or using boosters (can be toggled off in-app). |
com.google.android.gms.permission.AD_ID |
Required by Google Play Services for AdMob frequency capping, fraud prevention, and user-consented ad delivery. |
7. Google Play Data Safety Overview
| Data Category | Collected / Shared By | Purpose | Encrypted in Transit |
|---|---|---|---|
| Device or other IDs (Advertising ID) | Google AdMob SDK | Advertising or marketing, Analytics, Fraud prevention | Yes (HTTPS/TLS) |
| App interactions & Ad impressions | Google AdMob SDK | Advertising performance & reward verification | Yes (HTTPS/TLS) |
| Crash logs & Diagnostics | Google Play Services / AdMob SDK | App stability & SDK performance | Yes (HTTPS/TLS) |
| Gameplay Progress, Coins & Settings | Local Device Only (Not transmitted) | App functionality (saved locally in SharedPreferences) | Local On-Device Storage |
8. Children's Privacy
We do not knowingly collect any personal information from children under the age of 13 (or the minimum legal age in your jurisdiction). All gameplay progress is stored strictly on the local device. If you are a parent or guardian and have questions regarding ad settings, you can disable personalized ads inside the app under About → AdMob & Privacy or delete the device Advertising ID in Android Settings.
9. Terms of Service & Virtual Items
- Virtual Coins & Boosters: In-game coins and boosters (Freeze, Auto-Match, Shuffle) are virtual gameplay items with zero real-world monetary value. They cannot be exchanged, sold, transferred, or redeemed for real money or physical goods.
- Fair Play: Modifying APK files, tampering with local storage, or automating ad impressions is strictly prohibited under Google AdMob and Google Play policies.
- Changes to Policy: We may update this Privacy Policy & Terms page periodically. Any updates will be reflected by the "Last Updated" date at the top of this page.
10. Contact Us
If you have any questions, privacy requests, or feedback regarding Desi Shelf Sort, please contact the developer at:
Contact Email: kishorchandramahanta1@gmail.com
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